Overview
Job Responsibility-
Ensure brand messaging across all channels is continuously updated and consistent with current messaging, brand standards, and compliance requirements, while maximizing ROI
Conduct deep dive analysis across multiple digital marketing programs such as email, paid/organic search, banner ads, affiliates, leveraging data from multiple sources: reporting & analytics tools etc.
Develop a social media communication calendar for all Social Channels of the brand to meet desired objectives.
Coordinate digital marketing, advertising and brand management activities
Regular liaison with creative, media, social and digital PR agencies
Interaction with product & service teams for development & execution of marketing activities.
Monitor, review and report on all digital marketing activities and results
Be creative & come with innovative digital marketing ideas.
Assist brand team in rolling out large ad campaigns.
Handling & track marketing & advertising budgets.
Support internal communications and contests.